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1. Harmless harvest coconut water case update#
2. Harmless harvest coconut water case manual#
3. Harmless harvest coconut water case plus#

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Harmless harvest coconut water case manual#

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Harmless harvest coconut water case update#

UPDATE 2: The Harmless Harvest “100% Raw” Coconut Water Class Action Settlement is now open. 27, 2016, Harmless Harvest agreed to pay $1 million to settle a class action lawsuit alleging deceptive labeling practices. District Court for the Eastern District of New York. The Harmless Harvest “Raw” Coconut Water Class Action Lawsuit is Guoliang Ma, et al. Lee, Anne Seelig, Angela Kwon and Taimur Alamgir of Lee Litigation Group PLLC. The plaintiffs are represented by attorneys C.K.

Harmless harvest coconut water case plus#

They also seek restitution, disgorgement, and other equitable monetary relief, plus reimbursement of court costs and attorneys’ fees. They seek an award of damages including statutory damages available under California and New York consumer protection laws. Peguero and Lau are proposing to represent a subclass of Class Members from their home state of New York, and Ma and Manier propose to lead a similar California subclass. who purchased Harmless Harvest coconut water products at issue within the applicable limitations period. The plaintiffs are seeking to represent a nationwide plaintiff Class consisting of all persons in the U.S. These products are Harmless Harvest 100% Raw Coconut Water (later renamed Harmless Coconut Water), Harmless Harvest 100% Raw Coconut Water – Dark Cacao, Harmless Harvest 100% Raw Coconut Water – Cinnamon & Clove, and Harmless Harvest 100% Raw Coconut Water – Fair Trade Coffee. Plaintiffs specifically name four varieties of Harmless Harvest coconut water products that are allegedly mislabeled. Some coconut farmers sign agreements promising to use only organic farming techniques while continuing to use conventional techniques, they claim. The plaintiffs also say that “green-washing” within the coconut supply chain can cause non-organic coconuts to be mislabeled as organic.Īgricultural brokers may fraudulently certify non-organic fruit as organic, the plaintiffs say. They allege the defendant purchases coconuts from plantations that have no organic certification and from street vendors with an unknown supply source. “ore and more consumers specifically seek out and pay the premium for raw juice because of the health benefits that live enzymes, probiotics, nutrients and vitamins offer over conventional, pasteurized products.”įor all these reasons, the plaintiffs say consumers are willing to pay a premium for coconut water that’s labeled “organic” and “raw.” Putting those indications on the labels for Harmless Harvest products allows the defendant to exploit the increased demand, they claim.īut according to the plaintiffs, Harmless Harvest coconut water is neither truly organic nor truly raw.

“Raw juices are a specific category of fruit and vegetable juices that are extracted in a manner to retain as many nutrients and live enzymes as possible,” the plaintiffs claim. Similarly, plaintiffs claim there has been increasing demand for fruit and vegetable products that can be considered “raw,” potentially adding to their nutritional value. The plaintiffs also say the product isn’t what a consumer would reasonably consider “raw,” rendering the “100% Raw” indication on the label false and misleading.Īccording to the class action lawsuit, Harmless Harvest is taking advantage of a heightened demand for products labeled “organic.” The “organic” indication imparts a perception that the product so labeled can promote health, wellness and avoidance of disease, the plaintiffs say.